Why Kamala Harris is messaging Latino voters without using the word ‘Latino’

It’s still early days, but Vice President Kamala Harris ’ performance among Latino voters is looking promising. According to a Economist/YouGov poll released Wednesday , 56% of Latino registered voters prefer Harris, compared to 34% for former President Donald Trump . That’s a significant surge from when President Joe Biden dropped out of the race in July; at that time the same poll found Harris was leading by just 6 percentage points, 44% to 38%. This comes as recent polling data from Equis Research, a research organization focused on the Latino electorate, has found that Harris’ entry into the race has let Democrats “reset” with Latinos and that she is outperforming Biden’s 2024 campaign with this demographic.

Yet despite this good news, Harris has yet to reach Biden’s levels of Latino support in the 2020 campaign, according to Equis. As she looks to rebound even further with Latinos, Harris’ campaign is trying a new tack: approaching them pretty similarly to the way they approach all American voters.

Democrats are experimenting with a new approach to attracting one of the most important demographics in the American electorate.

As The New York Times notes , Harris’ first ad targeting Latino voters , released a […]

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