Parties fail to reach out to Latinos in the campaign homestretch of the US election

Kamala Harris speaks at a campaign event in Savannah, Georgia, on August 29. Stephen B. Morton (AP) Kamala Harris is consolidating her lead over Donald Trump among Latinos, a key sector of the electorate made up of 36 million people who are eligible to vote . With two months to go before the presidential election, the Democratic candidate has a 27-point lead over her Republican rival among Hispanics (58.5% versus 32.4%), according to a pre-election poll sponsored by Unidos US, one of the largest Latino organizations in the United States. However, the majority of Latinos have not been contacted by either of the two major parties in the final stretch of the campaign. For 37% of the community, November 5 will only be their first or second time participating in an election.

The survey reflects the demographic explosion of Latinos, who have added four million people to the voting registry since 2020. “It’s a surprising number: 37% of Latinos in the electorate are new since the days when Donald Trump and Hillary Clinton faced off in 2016. It’s a fundamentally different group ,” said Gary Segura, founder of BSP Research. The company conducted the survey in August with a […]

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