Latino families in Nevada are a deciding factor this election cycle
“Women’s rights are super important to me because women raised me. Women brought me into this world,” said Rico Cortez, with his mother, Rebecca Guerrero. Listen to this audio story on Spotify.
Although Nevada has a sitting U.S. senator who is Latina (Catherine Cortez-Masto), Latino political representation still lags. This could explain why some Latino voters feel discouraged or why — despite such high population numbers — Latino voter turnout is lower than that of other demographics in the state.
A study by the Pew Research Center found that 36.2 million Latinos will be eligible to vote in 2024 , up 4 million from the 2020 election. This makes Latino voters one of the most critical voting blocs, leading both Democrats and Republicans to ramp up their efforts to tap into such potential support. In Nevada, Latinos are projected to be crucial in both the presidential race and the contest for the state’s other Senate seat, pitting incumbent Jacky Rosen (D) and against Republican Sam Brown. Ads from both parties populate platforms like YouTube — one of the three most used apps by Hispanics — trying to win over the Latino voter bloc.What these […]
