To mobilize the coveted young Latino vote, a nonprofit is using the language of telenovelas

Alexia the Voter uses telenovela language to attract voters Screengrab from Poder NC Action’s Youtube channel No Democratic presidential candidate has won North Carolina since Barack Obama in 2008 . So when Trump led by 10 points as recently as April, history seemed destined to repeat itself. However, as in many states, Kamala Harris has reinvigorated the party’s odds in the state as she now holds a two point lead .

Read more Harris leads Trump among Latinos, but race is much tighter in English-dominant households

Her path to victory may hinge on one specific demographic: young Latinos. As Axios reports , nearly one-third of the 36.2 million Latinos who are eligible to vote are between the ages of 18 to 29. Specifically in North Carolina, the largest ever cohort of young North Carolina-born Latinos will be eligible to vote in a presidential election this year.

The issue, however, is how to mobilize the demographic to actually vote. In a poll of nearly 3,000 Hispanic voters released by UnidosUS on Wednesday, 48% of respondents 18- to 29-years old said they had not been contacted by any party about voting in this election .

But a new report by The […]

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