The Process of Creation, by Cesar Leo Marcus
After analyzing thousands of patents corresponding to innovations made in the 20th century, it was concluded that despite the apparent difference between one invention and another, there are patterns that are continually repeated and that different problems had been solved with similar solutions.
There are five patterns called “principles of evolution of creativity” that, in general terms, are oriented towards the intangible and, fundamentally, to simplify the life of the human being.
The principles of evolution of creativity
- Creativity in technology: rigid ideas evolve towards flexible ideas and then immaterial ideas, a clear example of this is the telephone system, where the evolution of cable technology to wireless phones and finally to satellite cell phones.
- Creativity in energy: the forms of energy used in various systems have evolved from hydraulic to petrochemical, today we see how polluting fuels are replaced by solar, wind or hydrogen energy.
- Systems creativity: systems used to be mechanical and tended to be static and externally controlled, whereas today they are dynamic and independent, for example, automotive suspension systems, which were made up of a single piece, today work with individual shock adjusters , which today are complemented by “smart” technology that responds to external ground conditions and allows self-regulation of the suspension, the same occurs with vacuum cleaners or robotic floor cleaners, which do their job “intelligently”.
- Complex and simplified creativity: although it seems contradictory as they evolve, innovations become more complex on the one hand and simpler on the other, take the case of sunglasses, the first were used independently of vision corrective glasses, which forced many people to wear two or more pairs, today they are made of an unbreakable and much lighter material, although this latest technology was more complex in its conception, its use was simpler.
- Human-led creativity: any innovation we use today works with less human intervention than its predecessor, communications, industrial machinery, medical technology, household appliances, computers, automobiles, to name a few, have evolved reducing the need for a operator, and making human life much simpler.
Our relationship with the environment
Once we know the “principles of evolution of creativity”, we must know that all our creations are linked to our relationship with the environment, to the things that happen to us and that activate our feelings, including the way of seeing reality that It was instilled from childhood.
It has been discovered that people tend to be more creative if they experience emotions after having a good idea, a positive and constructive occurrence that leads them to solve a problem or improve a situation.
We must achieve an emotional balance that will lead us to greater creativity, the ability to enjoy exploration and discovery, without shyness, without sorrow, without fear, paying attention to a world in constant change, supported by the ability to feel pleasure in life. relaxation, in allowing us to recover energy to keep us healthy and happy.
Relaxation, exploration, attention and discovery, are the four steps for positive creation, choosing the approach of creativity to make it become a constant, in a flow of new creative ideas, beginning to see life every day, as endless possibilities.
Cesar Leo Marcus was born in Buenos Aires, Argentina.
Doctor (PhD) in International Logistics and Foreign Trade, and Master (MBA) in Economic Sociology, he was professor of both chairs at the Universities of Madrid (Spain) and Cordoba (Argentina).
A journalist, he publishes in newspapers in California, Miami, and New York. He is a writer, he published twelve books, and a literary editor, director of Windmills Editions. He currently resides in California.