Saturday, September 24, 2022

‘Estamos Aquí’ campaign aims to spotlight Latino stories ahead of midterms

The stories of the more than 1 million Latinos living in Georgia are complex and too important to simply be used to check a box. Instead, their stories of vibrancy and success despite significant struggles can be used to shape Georgia’s future.

That’s a message Gigi Pedraza, executive director and founder of Latino Community Fund Georgia, is hoping to amplify as part of the organization’s nonpartisan get out the vote campaign. The nonprofit membership organization works to support Latino and immigrant communities, whose votes could play a pivotal role in November’s midterm elections.

“If narratives drive culture, and culture drives policy, this is the way we think we can create a Georgia that feels like home for all,” she said.

This vision of Latinos stepping into the spotlight to tell their stories is central to LCF-Georgia’s “Estamos Aquí” campaign that recently kicked off with a screening of its “visual centerpiece,” a video starring local rapper Victor Mariachi and directed by Samantha Ramirez-Herrera, founder of Atlanta-based creative agency OffThaRecord. LCF-Georgia is also hosting the “Estamos Aquí” – […]

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