DNC drops six-figure ad buy urging Texas Latinos to vote out Ted Cruz

The Democratic National Committee has unveiled what it calls a “six-figure paid media investment” to urge Texas’ Latino voters to replace two-term Republican U.S. Sen. Ted Cruz with challenger U.S. Rep. Colin Allred.

The “I Will Vote” and “Voy a Votar” campaign will reach millions of voters in targeted media markets including San Antonio, Austin, Dallas and El Paso, according to DNC officials. The ads are running now through Election Day on Spanish-language radio and in Latino-focused newspapers, both print and online.

Recent polls show Allred, a North Texas Democrat, closing the gap with Cruz, who generally underperforms among the state’s voters. Democratic groups have focused on the race as one they could flip in the Senate in a bid to hold a majority, and Latinos represent the Lone Star State’s second-largest voting block.

Beating Ted Cruz and winning up and down the ballot in Texas is a top priority for the DNC this cycle, Co-Executive Director Monica Guardiola said in an emailed statement.

“This election cycle, Latinos will make the difference. Our community has the power to enact change, and the Democrats are investing to ensure we […]

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