Gabe Vasquez’s latest campaign ad is simple to the point of austere: Black-and-white portraits of women, a melancholic piano score, and a recitation of his opponent’s stance on abortion.
“I will always protect a woman’s right to choose,” Vasquez, a Democrat, vows, drawing a contrast with his Republican opponent, Rep. Yvette Herrell.
Such a commercial could be running in any number of contested congressional seats, where Democrats nationwide are leaning hard into abortion rights as the November election approaches. Most notable in Vasquez’s pitch, however, is that it is airing, in both English and Spanish, in New Mexico’s 2nd District — the most Latino seat in the state with the highest percentage — 47.7% — of Latinos in the nation.
Just as the reversal of Roe vs. Wade has scrambled Democrats’ overall midterm playbook , it has also prompted the party to rethink its long-standing approach with Latino voters. The party is putting the abortion issue at the center, discarding decades of conventional wisdom that it would be a political loser with a group of voters that is overwhelmingly […]
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