The fossil fuel industry wants you to think Latinos are against EVs

COALINGA, Calif. — In the heart of the San Joaquin Valley, where cattle feedlots and rows of almond and pistachio trees give way to oil fields dotted with creaky old pumpjacks, it’s not hard to find signs of the energy transition. Large-scale solar arrays dot the land where food crops once grew and new electric vehicle chargers are sprouting up next to roads and gas stations.

But the oil industry thinks this area is fertile ground to spread its anti-electrification message and slow down California’s shift to a zero-emission economy.

I visited the area last month because I wanted to understand a Spanish-language ad campaign by the Western States Petroleum Assn. that targets Latinos across California and urges them to speak against policies to move to electric vehicles and equipment.

Advertisement Opinion Editorial: Big Oil is exploiting California’s Latinos in its latest climate disinformation push

Oct. 20, 2023My tour guide was Argelia León, WSPA’s director of strategic partnerships and Southwest policy, […]

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