80% of Latinos Likely to Vote, Could Sway Election

Latino voters will play a pivotal role in the 2024 U.S. presidential election, according to findings from the 2024 FIU Latino Poll .

The poll indicates that Latino participation is increasing across the U.S., and that their shifting support could shape the outcome. The 2024 poll finds that 80% of respondents nationwide are “very likely” to vote, indicating rising participation, compared to previous election cycles. The poll results come from a survey of 1,500 Latino voters from Oct. 10 to Oct. 22, 2024, and have a margin of error of ±2.9%. Respondents included voters in the swing states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.

As election night draws closer, most Latino voters say they support Vice President Kamala Harris. Harris holds a 54.7% favorability rating in key battleground states and 56.9% nationally, positioning her to capture the bulk of the Latino vote. In contrast, former President Donald Trump’s favorability trails Harris, at 27.7% in swing states and 33.4% nationwide, reflecting regional divides and a challenge for his campaign to resonate with this critical electorate. In Florida, however, Trump will benefit from higher levels of support, thanks in large part to the Cuban American voters in South Florida.

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